Cost Effective Search Engine Optimisation

Search Engine Optimisation (SEO) is the process of assisting a website achieve a higher ranking in the result pages of Internet search engines for a given set of keywords. SEO has a key role to play in the promotion of any Yorkshire Dales business website. One of the findings from an iProspects Internet User survey states: -

"These results tell marketers that failing to get your web pages into at least the first three pages of search results for keywords that relates to your products or services is equivalent to not having a website in the eyes of 80% of online users."

Fully Managed Website Design, Development & Maintenance

The FITSS Managed Web Service builds in Search Engine Optimisation right from the start as part of the website design and development process. Once the site is live the inclusive maintenance program also ensures on-going monitoring and adjustment of SEO performance.

Search Engine Optimisation Service

FITSS Search Engine Optimisation service is therefore aimed at those clients situated in the Yorkshire Dales and the surrounding area that have an existing website and would now like to improve its rankings in the major search engines.

Search Engine Optimisation Process

The SEO service is delivered in two phases, an initial 3-month phase and then an optional on-going monthly support phase. One of the outcomes of the initial phase of the work will almost certainly be a change to the site content and may also include modifications to the way the site has been built. These updates can be either done by your current website development company or by FITSS.

The key steps in the SEO process are: -

  1. Research the keywords
  2. Review the site design and structure
  3. Optimise the site using the output from (1) & (2)
  4. Submit the site to the leading search engines
  5. Undertake a link building campaign
  6. Monitor the results and repeat steps 1 to 5 as required

Next Step

Pricing for the service is dependent on a number of factors such as the number of pages to be optimised, the selected keywords, the current structure of the website and whether FITSS or your own website development company will be undertaking any required update(s) to the website. Contact FITSS now to discuss your Search Engine Optimisation requirements